Adwords Basic Terminology
What basic terminology should I know? We realize that certain AdWords terms and abbreviations may not be familiar to all of our advertisers. To make things easier, we’ve created a full AdWords glossary. Here are a few of the most common terms you’ll see: Keyword The keywords you choose are the terms or phrases you […]
How Online Advertising Works
How Online Advertising Works Although SEM refers to placing ads just on search engines, online advertising as a whole is much broader. The possibilities of online advertising include placing ads on nearly any type of website or page a user might browse, such as news, blogs, reviews, entertainment, online magazines, and marketplaces. In AdWords, these […]