Create good meta descriptions
The HTML suggestions page in Webmaster Tools lists pages where Google has detected missing or problematic meta descriptions. (To see this page, click Diagnostics in the left-hand menu of the site Dashboard. Then clickHTML suggestions.) Differentiate the descriptions for different pages. Using identical or similar descriptions on every page of a site isn’t very helpful when individual […]
How Online Advertising Works
How Online Advertising Works Although SEM refers to placing ads just on search engines, online advertising as a whole is much broader. The possibilities of online advertising include placing ads on nearly any type of website or page a user might browse, such as news, blogs, reviews, entertainment, online magazines, and marketplaces. In AdWords, these […]