How you design your web site can have a powerful effect on your rankings. All three major search engines – Google, Yahoo and MSN – say that they prefer well-designed sites. But what does “well-designed” mean when it comes to improving your search engine placement?<\/p>\n
Our design guidelines summarize the most important factors:<\/p>\n
You can find more information on usability and web design on Jakob Nielsen’s site, Useit.com<\/a>.<\/li>\n <\/strong><\/li>\n Always remember to design your site for your users. Search engines will follow.<\/p>\n","protected":false},"excerpt":{"rendered":" How you design your web site can have a powerful effect on your rankings. All three major search engines – Google, Yahoo and MSN – say that they prefer well-designed sites. But what does “well-designed” mean when it comes to improving your search engine placement? Our design guidelines summarize the most important factors: Design for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,2],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-sem","category-web-development"],"_links":{"self":[{"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":0,"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"wp:attachment":[{"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyoungwon.com\/journal\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBoth search engine spiders and your visitors prefer pages that load quickly. Avoid using heavy and unnecessary graphics on your web site. If you’re using Flash, consider creating a Flash-free alternative for users who prefer not to wait for it to load. Visit our page on Flash and search engines<\/a> for more information on optimizing Flash sites.<\/li>\n
\nContent is king and making it easy to read for your visitors should be a top priority. Usually, dark text against a light background works best. Choose your fonts carefully. Monospaced fonts, for example, are harder to read on screen. For web design, sans serif fonts are usually recommended: Arial, Helvetica, Trebuchet, Verdana, etc.<\/li>\n
\n<\/strong>Search engine spiders don’t like broken HTML, so make sure your site’s code is clean. You can use W3C’s Validator<\/a> to check your code. <\/p>\n
\n<\/strong>Just like search engines don’t like to see broken HTML, users shun poorly written copy. Before publishing your site, make sure it doesn’t have any spelling errors.<\/li>\n
\nALT tags describe your images to users using text browsers and to the search engine spiders. We recommend using ALT tags for all of your important images, especially those that contain text and appear at the top of your web pages.<\/li>\n
\n<\/strong>Make sure your site is functional; neither search engines nor visitors want to encounter error messages. All links, registration forms, password-protected sections and cookies should be working properly.
\n<\/strong><\/li>\n<\/ol>\n